Insurance Archaeology

Understanding Good Faith in Insurance

Ben Pariser

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Good faith is foundational to every insurance transaction, emphasizing the need for honesty and integrity between insurers and policyholders. The doctrine of utmost good faith works by requiring all parties involved to meet their obligations from the initial application through claims handling and dispute resolution.

For business owners and property stakeholders, understanding this doctrine is essential. It shapes how policies are issued, how insurers respond to long-tail environmental claims, and how coverage is interpreted decades later. In complex cases involving historical contamination or legacy liabilities, upholding good faith can make the difference between a paid claim and a denied one.

What Is the Doctrine of Utmost Good Faith?

The doctrine of utmost good faith, also known as uberrima fides, is a fundamental principle in insurance law that requires all parties in an insurance contract to act honestly and disclose all relevant facts. This doctrine promotes transparency and trust, both of which are essential to fair dealings and efficient operations in the insurance market.

This mutual obligation is key to maintaining a cooperative relationship between the insurer and the insured and remains critical even when dealing with historical policies and environmental claims. Upholding good faith benefits individual property owners and businesses managing complex or long-tail liabilities.

Good Faith Responsibilities and Obligations of Insurers and Policyholders

The doctrine of utmost good faith ensures both insurers and policyholders act honestly, disclose material facts, and cooperate fairly throughout the life of the insurance contract. These responsibilities begin with the application process and extend through claim submission, investigation, and resolution. Responsibilities for each party include:

Insurer’s DutiesPolicyholder’s Duties
Disclose all material facts about the policy, including coverage terms, exclusions, limitations, and conditions that could affect the insured’s rights or obligations.Provide complete and accurate information as an insurance applicant about the risk or property being insured at the time of application and throughout the policy’s duration.
Evaluate claims fairly and promptly without using delay tactics, ignoring submitted evidence, or requiring irrelevant documentation.Report any changes in risk that could affect coverage, such as changes in business operations, site usage, or the discovery of environmental hazards.
Acknowledge and respond to claims in a reasonable timeframe, adhering to regulatory standards and maintaining open communication throughout the process.Disclose any known prior claims or site incidents, including those that could trigger long-tail liabilities or involve multiple insurance periods.
Communicate clearly and consistently, providing timely updates on the status of a claim, reasons for decisions, and any required actions from the policyholder.Cooperate fully during the claims process, supplying all requested documentation, allowing site inspections, and responding to information requests in a timely manner.
Avoid actions that prioritize the insurer’s interests unfairly, such as denying coverage without a proper investigation or leveraging ambiguous language to evade liability.Avoid omissions or misrepresentations, whether intentional or accidental that could be viewed as a breach of contract or used by the insurer to deny a valid claim.
Preserve documentation and records relevant to the policy and claim, ensuring transparency and accountability, especially when historical coverage is involved.Ensure all submitted claims are reasonable and evidence-based, avoiding inflated losses or speculative costs that could undermine credibility and trigger a bad faith dispute.

Hypothetical Examples of Good Faith vs. Bad Faith Insurance Practices

The difference between good faith and bad faith in insurance isn’t just theoretical. It directly impacts how claims are handled, how businesses recover from environmental liabilities, and whether historical policies provide the protection they were designed to offer.

Good Faith Practice Examples

Good faith practices occur when an insurance company fulfills its contractual obligations with honesty, transparency, and timeliness. This includes clear communication, fair claims processing, and a willingness to work with policyholders to resolve complex claims-especially those involving older or long-tail liabilities. When insurers act in good faith, claims are resolved efficiently, trust is maintained, and business operations remain stable.

Industrial Remediation Covered Without Delay

A commercial property owner discovers historical contamination on a site acquired through a merger. With the help of an insurance archaeologist, the client recovers liability policies from the 1980s. The insurer honors the documentation, promptly evaluates the claim, and releases cleanup funding. The entire process is marked by open communication and respect for the original policy terms.

Manufacturing Plant Fire Promptly Covered Under Historical Policy

A mid-sized manufacturing company experiences a fire that uncovers asbestos and other hazardous materials in the building’s infrastructure. While the original policy covering those risks dates back over 30 years, an insurance archaeologist locates and reconstructs the coverage documents. The insurer, recognizing the validity of the historical policy and the documentation presented, works promptly with the policyholder to confirm the loss and releases funds to support both fire damage restoration and hazardous material abatement. The claims process remains transparent, timely, and collaborative, ensuring the business can resume operations quickly and remain in compliance with environmental regulations.

Bad Faith Practice Examples

Bad faith practices occur when an insurance company unreasonably denies a claim, delays the investigation process, or fails to honor its contractual responsibilities. These actions often include ignoring evidence, issuing blanket denials, or failing to respond in a timely manner. The result is legal disputes, mounting cleanup costs, and disruption to property management and business continuity.

Dry Cleaner Denied Despite Valid Historical Coverage

A dry cleaning business uncovers long-term groundwater contamination. The business owners hire an insurance archaeology firm that locates an active general liability policy from the time of the original release. The insurer fails to investigate, rejects the claim without explanation, and appears determined to deny payment regardless of the policy documentation presented. Only after legal pressure and presentation of policy documentation is the claim eventually acknowledged, months after the required cleanup should have started.

Delayed Claim Review Following Underground Tank Leak

A fuel distribution company reports a spill caused by an underground tank that had been dormant for years. Despite clear policy language and proof of coverage, the insurer issues multiple rounds of document requests with no formal response or action. Cleanup costs escalate as the site remains non-compliant with environmental regulations, entirely due to the insurer’s delay.

Controversial or Gray-Area Claim Examples

In some cases, the line between good and bad faith can be harder to draw. These often involve unclear disclosures, incomplete applications, or missing records that leave room for disagreement.

Former Auto Repair Shop and Ambiguous Risk Disclosure

A property once used as an auto repair facility is found to have solvent contamination. The current owner files a claim under a historical policy. The insurer denies coverage, citing failure to disclose the property’s former use at the time of application. The owner argues that the form never asked for specific historical land use details. In this case, whether either party acted in bad faith depends on the interpretation of material facts, policy language, and what the insurer reasonably should have known.

Whether clear-cut or complex, these scenarios demonstrate how good faith — or the lack thereof — significantly influences insurance outcomes, environmental liability management, and business reputation.

Consequences of Violating Good Faith Insurance Contracts

Violating good faith obligations can lead to significant legal repercussions for both insurance companies and insured parties. Insurers may face lawsuits for engaging in bad faith practices, which can result in penalties, compensatory damages, and potentially punitive damages. For insured parties, failing to adhere to good faith could result in the denial of claims or cancellation of policies.

In practical terms, bad faith can have a severe impact on business operations, including delays in necessary environmental cleanup projects. This can increase costs, prolong project timelines, and damage relationships with stakeholders, complicating compliance with environmental regulations and affecting business continuity.

Practical Tips for Ensuring Good Faith in Insurance Dealings

In addition to legal compliance, maintaining utmost good faith in insurance relationships is about protecting your business from future risk. The following practices can help you stay proactive, avoid disputes, and ensure your insurer is positioned to uphold its obligations.

  • Keep all records and communications organized: Maintain detailed records of policies, correspondence, claim documentation, site assessments, and historical evidence. Good organization strengthens your position if a claim is delayed or denied.
  • Be proactive and honest in disclosures: Always disclose material facts when applying for coverage or updating an insurer about changes in property use, environmental conditions, or site risk.
  • Regularly review your policies: Understand your coverage limits, exclusions, and policy periods. Periodic reviews help you identify potential gaps or outdated coverage before they become problems.
  • Get professional help early if anything feels off: If you encounter delays, vague answers, or resistance from your insurer, consult experts. Insurance archeologists can help uncover and reconstruct old policies, and legal counsel can assist in enforcing your rights.
  • Preserve institutional knowledge and documentation over time: Long-tail claims can surface decades later. Archive documents carefully and ensure records survive leadership transitions, property sales, or changes in ownership.
  • Track policy coverage across corporate changes: If your business has undergone mergers, acquisitions, or restructuring, retain any legacy insurance records. Coverage often survives these transitions and may still apply to historical liabilities.
  • Coordinate with third-party professionals: Ensure environmental consultants, engineers, and legal teams are aligned on insurance coverage goals. Miscommunication among stakeholders can lead to delays or lost opportunities to recover costs.

Why Expert Support Matters in Upholding Good Faith Contract Law

Upholding utmost good faith requires specialized expertise in complex insurance claims. Insurance archaeology plays a critical role by uncovering historical insurance policies that may still provide coverage for long-tail liabilities such as environmental contamination. These recovered policies enable businesses and property owners to pursue valid claims and secure the necessary funding for cleanup, remediation, and regulatory compliance.

When facing a bad faith claim or an unjust denial of coverage, expert support becomes essential. Engaging an insurance archaeologist can help identify and document historical policies that substantiate your claim. In more complex or disputed cases, legal counsel may be necessary to interpret policy language, challenge wrongful denials, or pursue legal action.

While insurance archaeologists and attorneys serve different roles, they often work in tandem. Insurance archeologists focus on reconstructing policy history and material facts, while legal professionals help enforce those findings in negotiations or court. Together, they ensure that insurers fulfill their obligations under the doctrine of utmost good faith.

You Can Have Good Faith in Restorical to Uncover Historical Insurance Claims

Understanding good faith in the insurance industry can significantly impact how you handle your insurance needs effectively and avoid complications. Whether you’re looking after a business or your own property, it’s important to follow the best practices shared here. If you need help understanding your insurance coverage or finding old policies for environmental clean-ups, reach out to Restorical Research. We’re here to help you ensure everything is handled correctly. 

We are not attorneys, this is not legal advice. 
Author

Ben Pariser

One of Ben’s favorite parts of insurance archeology is knowing Restorical is making a difference, helping to clean up the environment one polluted property at a time while also changing people’s lives.

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