Industrial & Manufacturing cleanup site — Restorical Research
Better Brite - Chrome (Sf Npl) State Lead
De Pere, Brown County
Restorical Research
Preliminary Site-Specific Analysis

This property has a documented history as an industrial and manufacturing facility going back to 1968. Historical insurance policies issued during those prior operations and through 1986 could help fund the multi-phase investigation and remediation work ahead under Wisconsin DNR oversight.

Metal plating operations began at this property in the late 1960s with zinc plating, expanding to hexavalent chromium plating by 1978. Vertical in-ground dip tanks leaked an estimated 20,000 to 60,000 gallons of plating solution during operations, releasing hexavalent chromium, chlorinated solvents (PCE, TCE), sodium cyanide solutions, and industrial degreasers into soil and groundwater. The site was listed on the National Priorities List in 1990, and as of 2021, hexavalent chromium in groundwater was measured at 7,100 ppb — more than 700 times the preventive action limit of 10 ppb — with PFAS compounds (PFOS, PFOA, PFHxS) also detected above maximum contaminant levels in 2023. Investigation and remediation continue under joint EPA and Wisconsin DNR Environmental Remediation Program oversight. That history could support an insurance coverage claim against the carriers who issued policies more than 40 years ago — coverage that could help fund the cleanup ahead.

Former Use
Former Industrial & Manufacturing
LocationDe Pere, Brown County
Historical UseIndustrial & Manufacturing
Est. Operating Since1968
DNR ProgramEnvironmental Remediation Program
Contamination & Investigation
Site Assessment Summary
ContaminantsHexavalent chromium, chlorinated solvents (PCE, TCE), sodium cyanide, and PFAS (PFOS, PFOA, PFHxS) in soil and groundwater
Regulatory ProgramWisconsin DNR — NR 700
BRRTS #02-05-000030

Why Historical Insurance Policies May Be Accessible

Pre-1986 Commercial General Liability (CGL) policies were occurrence-based and did not contain an effective pollution exclusion in Wisconsin — and those policies may provide coverage that remains enforceable today. If contamination occurred while those policies were active, those historical insurance carriers may still have a legal obligation to fund the cleanup costs, even if the business closed or the property changed hands.

Metal plating operations at this property began in the late 1960s and continued through 1985, placing nearly two decades of contaminating industrial activity squarely in the pre-1986 window. The extensive groundwater remediation, ongoing monitoring, and PFAS investigation at this NPL-listed Superfund site represent substantial future costs that those historical carriers may be obligated to fund.

Restorical's role is to locate viable historical policies, determine whether a successful coverage claim is possible, and assist our clients and their legal counsel to obtain insurance coverage. Restorical then manages the claim, including accounting, to ensure the cleanup is funded in a timely manner.

What We Look For

  • Historical insurance policies (pre-1986)
  • Policy numbers, carrier names, and coverage periods
  • Connection between contamination timing and policy period
  • Evidence linking cleanup obligation to insured activity

What We Deliver

  • Historical Coverage Chart
  • Trigger Analysis & Property/Policy Nexus
  • Coverage strategy with recommendations
  • Insurance funding for your remediation
  • Claims Management

The Restorical Proven Process

Task 1 — Research and Analysis
Restorical searches for viable historical insurance policies, researches the site history, analyzes the contamination impacts, and underwrites potential coverage — including a proprietary trigger analysis. At the end of Task 1, we provide a clear yes or no on whether viable insurance coverage exists to fund the cleanup, along with a strategy and recommendation specific to your situation, even if you are not the policyholder.
Task 2 — Coverage and Funding
When Task 1 confirms viable coverage, Restorical works with your legal counsel to tender the claim, negotiate and secure insurance coverage. Restorical will manage the ongoing claim process, including accounting to ensure the insurance companies are funding your remediation in a timely manner.

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This analysis is preliminary and based on publicly available records. Restorical Research is not a law firm and does not provide legal advice.